In the 1970’s Greeff made a series of fabric sponsored by the World Wildlife Fund called “Wildlife – Wild Places. ”
This series was a follow up to the first conservation series they created called “Nature’s Heritage” sponsored by the National Wildlife Federation. “Wildlife-Wild Places”, a collection of 18 designs, featured endangered plant and animal species through the world with royalties going to support the World Wildlife Fund.
As noted in articles from the time, the idea came from Virginia Nepodal, design director at Greeff Fabrics. Many of the designs were created by Richard Hanley, some adopted from original Audobon ornithology sources.
I love this black and white “Zoology” pattern…
What a great idea to celebrate the beauty of these endangered animals and plants by immortalizing them on fabric. Looking at them now in 2016 is a great way to refresh the conversation on the state of conservation and endangered animals; which seems much worse now not better…despite the hopes of the makers of this fabric. The fabrics seem so innocent and simple now.